Most eyes were on the game, ours were on the electric cars
Another Super Bowl. Another Tom Brady win. Another showcase of great commercials. But if you watched the commercials carefully, you may have noticed a new trend: electric cars. If there’s any indication that EVs are driving the future forward, it’s that companies are invested in making commercials about EVs (not just ICE vehicles). Let’s take a look at the most entertaining and inspiring EV commercials from Super Bowl LV.
Ferrell Super Bowl Ad | General Motors
This is easily one of the overall most standout commercials of 2021. Will Ferrell tries everything he can (including rounding up comedic actors Kenan Thompson and Awkwafina), to energetically rally America into beating Norway at electric car adoption. The commercial mostly features the incredibly beautiful Cadillac Lyric EV, anticipated to make its debut in 2023. But it also includes a few glimpses of the new Hummer EV. The commercial ends on an ambitious promise: 30 new EVs by 2025. Let’s hope it happens!
Electric Cadillac LYRIQ | ScissorHandsFree
Another commercial focused on the Cadillac Lyriq EV is a comical parody of Tim Burton’s Edward Scissorhands. Timothée Chalamet stars as the son of Edward. His mom, played by Winona Ryder, gifts him a new SUV — with the perfect techy features for someone with scissor hands. Afterall, if these features work for him, they’ll definitely be a breeze for the rest of us.
Be the Change | Volkswagen Canada
Canadians were treated to a great EV commercial from Volkswagen. The commercial is centered around some pretty inspiring future forward messaging:
We’re not waiting for the world we want to see — we’re building it.
It’s time to be the drivers of a new era of sustainability, good in our communities, and more.
Now that’s a message we can get behind. Volkswagen’s website promises 20 EV models by 2025 — and that’s just in Canada. What will they do worldwide?
Well, that rounds up the EV commercials for this year’s Big Game. If they’re a sign of things to come, 2025’s Super Bowl car commercials might just feature ALL electric. And we like that idea.
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